By exploiting overlapping shapes created in the human fist, the final logo conveys the vision and purpose of the Otter Cross Cultural Center as a place where constituents can discover and embrace the diversity of their community.
Concepts were fleshed out by hand as well as digitally. Puns intended.
Collateral including business cards, stationery, and promotional giveaway items were developed to enhance the new identity and attract people to the center.
